Good Design

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible – Dieter Rams

Imagination

Although fantasy and make-believe flourish in childhood, they rapidly atrophy as one is moulded to fit the adult’s grey consensus of reality. A child, out on a walk with its mother, suddenly points and cries out, ‘Look, a purple cow.’ The mother, perhaps rather tired and domestically harassed, snaps, ‘Don’t be silly.’ And then delivers [...]

Problems

It has long been an axiom of mine that the Little Things are infinitely the most important – Sherlock Holmes It isn’t that they can’t see the solution, it is that they can’t see the problem – G.K Chesterton A problem well stated is a problem half solved – Charles Kettering

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